Job Roles (U24: P4, M2, D2)
Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising.
P4 (U24): Explain the behaviours and attributes required for a specific job role
Producer:
From the first moment of production to the final touches, the producers are integral in managing the different operations within the media project. The job comes with a large number of responsibilities and requires a level of professionalism. There are certain attributes and behaviour standards, both professionally and in reference to your character, that one must posses in order to be a successful media producer, Having the correct attributes and character will allow the candidate to carry out the duties expected of them as a producer, as well as widen their responsibilities in this role.
To be successful as a media producer, you’ll have to be able to direct your team in the right direction, ensuring they stick to their deadlines and complete all prescribed work to a certain standard. This falls under management ability. A successful media producer will have harsh but fair management skills, in order to establish themselves as an firm leader. This intertwined with communication skills enables a media producer to get the most out of their team, ensuring the project is not only completed in time, but to as high a standard as necessary. Not only does having good communication and management skills enable you to ensure your team is working to its full potential, it also helps you to establish you as a professional and serious producer, further your sphere of influence and resulting in more project management opportunities.
In order to be both respected and successful, you’ll have to have a high understanding of the field that you are operating in. As a producer, you are essentially the head of operations, so anything that goes wrong affects your reputation as a media producer. In order to eliminate this possibility, having a high understanding and knowledge of the field that you are in is an essential aspect of a media producers role. A high understanding means high expectations, as you know inside and out what it is you are being asked to do. A high level of knowledge results in a level of respect from people working in your team. But not just respect, but also trust, as they’ll know they can go to you if they are struggling with any any part of the project.
An essential skill that is required to be a very successful media producer is the ability to multitask, more specifically juggle numerous task at once. This is an important attribute because the media producer is responsible for overlooking all task and production, that the team, that they are in charge of, produces. This means that they will have a flow of people coming to them for guidance and feedback, as well as having to complete their own tasks to a set deadline. Being able to keep the team organised and working efficiently, as well as ensuring that the task that they have been assigned are all completed to the deadline is a vital skill that all producer's should posses.
Media producers need to be able to listen to feedback and act efficiently and effectively under pressure. The producer will be displaying the work that their team has done to their hierarchy, as they would be the ones to originally set the project. This presentation would result in feedback that would need to be acted on within a certain time limit. If the producer can't keep their teams and their own morale and work ethic up, to ensure that the deadlines are met, this will look bad on the producer, as it would appear that they can't get their team working effectively and can't keep them motivated, it would show them to be a poor leader, swaying hierarchy's away from wanting to work with these people.
M2 (U24): Explain how personal and professional attributes affect career development opportunities within the media industry
Media producers are constantly looking to expand their position and grow. This is done through how they work both individually and in a team, but a vital factor in a producer's expansion of power is down to how they carry themselves and their behaviour in the workplace. If you don't respect the peers you work with then you'll find it very hard to find a way up the perking order, as people won't provide references for you, if you look to advance up the work ladder at other companies, you'll find it very hard. If you don't show the correct attitude and mannerism that is expected, not just in a media company, but in all work fields, then you'll find yourself constantly coming to blows with the hierarchy and find an up hill battle waiting for you.
But it's not just how you present yourself (duh), but also how well you do complete tasks that have been assigned to you. The quality in which you complete your work, in many ways, speaks for itself. In order to further your career in the media industry, completing the jobs to the most professional of standards will enable you to grow, develop and advance up the ladder. The quality of work speaks for itself (to an extent). Ensuring that you complete the work to a high standard from the moment you enter the industry, you will advance up the ladder quickly and find yourself working at the top level.
The salary for this role is daily, hinting that it is in fact an interim role, not a position on a permanent basis. This shows that this is a highly competitive role, and the company are in no rush to appoint someone on a permanent basis, but rather bide their time and wait for someone to prove themselves.
The jobs calls for a candidate who is able to do certain tasks and have certain skills. They want someone who is capable of producing seller focused videos and can train production assistant. This indicates the position of power and position amongst the hierarchy that the candidate will be responsible for, emphasising the importance of finding the right person for this role.
They also want someone with the flexibility of being able to travel within UK and Europe. This shows what role this job status will play in international relations for the company. The candidate will have to be well represented and carry themselves well, as they will be the face of the company amongst international clients.
The client will also have to be able to take initiative and make draft risk assessments and call sheets. This shows this role is responsible for the welfare of others, leaving the safety of others in their hand. The candidate will also have to be confident enough to make calls for the whole team, ones that will best benefit them as a whole.
D2 (U24): Explain the importance of etiquette when working on a media production
Having proper etiquette is an essential factor in ensuring a successful progression in media industries. Etiquette refers to ‘the customary code of polite behaviour in society or among members of a particular profession or group'. Proper etiquette builds a reputation amongst possible employers, with a good reputation making you a credible candidate for many jobs in your skill boundary. Keeping a good etiquette is important on a media production as it shows you know your place and position, not over stepping your boundaries and getting involved with matters that are above your pay grade. Etiquette also refers to how you allow people to get on with their work, preventing members from completing a task is considered poor etiquette and will give you a reputation as a poor team member and someone who doesn't take working in a team or too a deadline serious. This will halt progression through the ranks as you will struggle to revive any good references, as well as be known as a bad team member.
As the Producer is high up in terms of hierarchy, it is down to them too make sure that their team keeps proper etiquette. Keeping proper etiquette is essential in order to ensure that the team works properly and efficiently as possible. This includes the Producer showing the team members below them respect and being polite in all interactions with them (and vice versa), as well as the team members showing the same respect and politeness that they show their superiors to their fellow team members. It is essential that the Producer both keeps, and ensures that their team keeps proper etiquette. This is because etiquette keeps moral high and thus work ethic high. If the producer allowed etiquette too fall, it will show them to be weak and un-respected in the job that they do, not showing them in an appealing light for potential suitors.
Ensuring their team keeps proper etiquette allows the producer to get the tasks completed quicker and to a higher standard. This is because morals will stay high and members will be motivated to work to the highest standard. Keeping morals high produces a high level of work and shines a positive light onto the producers leadership ability. Keeping morale high keeps the team motivated and willing to work, resulting in a better standard for the final product. If the producer is able to keep morals and work ethic high, it will make them an appealing candidate for any vaccines at other companies.
Furthermore, etiquette is a vital attribute for a successful producer because as you will be in a position of the highest power, ultimately with the final say on the production process, many different people will come to you with completed tasks. Being able to show proper etiquette to those below you will help you to strive them to utilise their potential, enabling you to ensure a high standard final project. This is because they will feel trust in you, and will want to ensure that they put their best work forward too you, and with proper etiquette, you won't discourage people from presenting their ideas too you.
Etiquette shown to clients is another vital necessity for producers. This is because having a lack of etiquette will lead to clients losing trust and patience in you, resulting in you losing out on revenue. This will also hamper job progressions, as people would view you as a poor producer to work alongside, resulting in your credentials falling, and your reputation being tarnished. Showing proper etiquette will show clients that you can be trusted in positions of power, and are a suitable person for them to trust with their projects.
An essential skill that is required to be a very successful media producer is the ability to multitask, more specifically juggle numerous task at once. This is an important attribute because the media producer is responsible for overlooking all task and production, that the team, that they are in charge of, produces. This means that they will have a flow of people coming to them for guidance and feedback, as well as having to complete their own tasks to a set deadline. Being able to keep the team organised and working efficiently, as well as ensuring that the task that they have been assigned are all completed to the deadline is a vital skill that all producer's should posses.
Media producers need to be able to listen to feedback and act efficiently and effectively under pressure. The producer will be displaying the work that their team has done to their hierarchy, as they would be the ones to originally set the project. This presentation would result in feedback that would need to be acted on within a certain time limit. If the producer can't keep their teams and their own morale and work ethic up, to ensure that the deadlines are met, this will look bad on the producer, as it would appear that they can't get their team working effectively and can't keep them motivated, it would show them to be a poor leader, swaying hierarchy's away from wanting to work with these people.
M2 (U24): Explain how personal and professional attributes affect career development opportunities within the media industry
Media producers are constantly looking to expand their position and grow. This is done through how they work both individually and in a team, but a vital factor in a producer's expansion of power is down to how they carry themselves and their behaviour in the workplace. If you don't respect the peers you work with then you'll find it very hard to find a way up the perking order, as people won't provide references for you, if you look to advance up the work ladder at other companies, you'll find it very hard. If you don't show the correct attitude and mannerism that is expected, not just in a media company, but in all work fields, then you'll find yourself constantly coming to blows with the hierarchy and find an up hill battle waiting for you.
But it's not just how you present yourself (duh), but also how well you do complete tasks that have been assigned to you. The quality in which you complete your work, in many ways, speaks for itself. In order to further your career in the media industry, completing the jobs to the most professional of standards will enable you to grow, develop and advance up the ladder. The quality of work speaks for itself (to an extent). Ensuring that you complete the work to a high standard from the moment you enter the industry, you will advance up the ladder quickly and find yourself working at the top level.
This is form an existing job opportunity, found on the Guardian Jobs website on 23rd September 2019. Guardian Jobs is one of the go-to websites for people in the media industry, as they offer high level, well-paid jobs for people with experience. These are often very competitive, so a fully realised CV is vital, as is a strong cover letter and strong interview.
To fit this specific job, there are certain skills that you need to have to best fit the role. The company wants a person who has a level of experience, someone who has worked their way up. As well as this, they want a talented and ambitious person. 'Ambitious' suggests the hours might be long, and there would be lots of overtime, so the applicant would have to be prepared to go the extra mile.
They are looking for someone who is a proven leader. This means having responsibility for managing a large number of people, leading by example and taking tough decisions when necessary. For example, if a member of the team is not pulling their weight, the producer may have to decide to fire them.
The salary is described as negotiable, meaning that as you are at such a high position of power, you will have some say over the salary. The fact that the salary is not listed - not even in a range - suggests that there will be some flexibility in pay for this role. Good producers will be rewarded for high quality work.
This job in particular is a full time, permanent basis. Many jobs in this field will be on an interim basis. Part-time and temporary roles do not suit all workers, even though the pay might be higher. Many media roles do not have much long-term job security, and people in the industry will therefore have to go from one role to the next. This job, however, is permanent and full time, with no end date, suggesting competition for it would be high.
The jobs calls for a candidate who is able to do certain tasks and have certain skills. They want someone who is capable of producing seller focused videos and can train production assistant. This indicates the position of power and position amongst the hierarchy that the candidate will be responsible for, emphasising the importance of finding the right person for this role.
They also want someone with the flexibility of being able to travel within UK and Europe. This shows what role this job status will play in international relations for the company. The candidate will have to be well represented and carry themselves well, as they will be the face of the company amongst international clients.
The client will also have to be able to take initiative and make draft risk assessments and call sheets. This shows this role is responsible for the welfare of others, leaving the safety of others in their hand. The candidate will also have to be confident enough to make calls for the whole team, ones that will best benefit them as a whole.
D2 (U24): Explain the importance of etiquette when working on a media production
Having proper etiquette is an essential factor in ensuring a successful progression in media industries. Etiquette refers to ‘the customary code of polite behaviour in society or among members of a particular profession or group'. Proper etiquette builds a reputation amongst possible employers, with a good reputation making you a credible candidate for many jobs in your skill boundary. Keeping a good etiquette is important on a media production as it shows you know your place and position, not over stepping your boundaries and getting involved with matters that are above your pay grade. Etiquette also refers to how you allow people to get on with their work, preventing members from completing a task is considered poor etiquette and will give you a reputation as a poor team member and someone who doesn't take working in a team or too a deadline serious. This will halt progression through the ranks as you will struggle to revive any good references, as well as be known as a bad team member.
As the Producer is high up in terms of hierarchy, it is down to them too make sure that their team keeps proper etiquette. Keeping proper etiquette is essential in order to ensure that the team works properly and efficiently as possible. This includes the Producer showing the team members below them respect and being polite in all interactions with them (and vice versa), as well as the team members showing the same respect and politeness that they show their superiors to their fellow team members. It is essential that the Producer both keeps, and ensures that their team keeps proper etiquette. This is because etiquette keeps moral high and thus work ethic high. If the producer allowed etiquette too fall, it will show them to be weak and un-respected in the job that they do, not showing them in an appealing light for potential suitors.
Ensuring their team keeps proper etiquette allows the producer to get the tasks completed quicker and to a higher standard. This is because morals will stay high and members will be motivated to work to the highest standard. Keeping morals high produces a high level of work and shines a positive light onto the producers leadership ability. Keeping morale high keeps the team motivated and willing to work, resulting in a better standard for the final product. If the producer is able to keep morals and work ethic high, it will make them an appealing candidate for any vaccines at other companies.
Furthermore, etiquette is a vital attribute for a successful producer because as you will be in a position of the highest power, ultimately with the final say on the production process, many different people will come to you with completed tasks. Being able to show proper etiquette to those below you will help you to strive them to utilise their potential, enabling you to ensure a high standard final project. This is because they will feel trust in you, and will want to ensure that they put their best work forward too you, and with proper etiquette, you won't discourage people from presenting their ideas too you.
Etiquette shown to clients is another vital necessity for producers. This is because having a lack of etiquette will lead to clients losing trust and patience in you, resulting in you losing out on revenue. This will also hamper job progressions, as people would view you as a poor producer to work alongside, resulting in your credentials falling, and your reputation being tarnished. Showing proper etiquette will show clients that you can be trusted in positions of power, and are a suitable person for them to trust with their projects.
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