Evaluate the Adverts (U20: M3, D2)
Learning Outcome 3 (U20): Be able to produce the planned media components.
Before the creation of adverts began, we drew up ideas and sketches of possible advertising layouts that we could use. We took inspiration from other, very successful advertising campaigns, such as Coca Cola, Red Bull and McDonald's, and started to think about the best possible way to gain awareness and exposure, for our product. All throughout this pre-production stage, we were taking into account whether or not our ideas followed the typical codes and conventions of billboards, magazine advert and TV adverts. This slowed down the production stage, as we had to make sure our adverts follow the specific codes and conventions.
We took these specific codes and conventions and ensured that our final adverts followed them, to ensure that the adverts were best suited to their purpose. This was an essential part of the production stage, as ensuring the adverts followed the specific conventions and codes means our advert will attract our chosen audience. We discussed these codes and conventions and ensured to follow them, completing this by researching into codes and conventions and constantly adapting our adverts to follow these. This meant the production process took longer than expected, due to the fact that we had to keep adapting the advert to ensure it was fit for purpose.
We took inspiration from Coca Cola for our billboard. The reason we took inspiration from this brand as they showed it to be a very successful form of advertising. Not only this, but their simplistic and sleek approach best fits our target audience, as it only shows the necessary information about the product, not distracting the audience from any of the important information. Coca Cola is the worlds leading drink company, so taking inspiration from them for our advert makes sense as they are clearly proven to know how to advertise their product to specific audiences the best. Coca Cola adverts stick to the specific codes and conventions that billboard adverts require, so choosing them for inspiration was the best move for our product.
Similarly, with the magazine advert, taking inspiration from leading drink product Red Bull enabled us to know the best way to advertise to our chosen audience. Red Bull and us both target similar demographics, so using their magazine adverts as our inspiration enabled us to see what the best way to advertise to this chosen demographic is. Red Bull is a very successful company, so just like Coca Cola, they are shown to be able to advertise they're product successfully. Red Bull upholds the codes and conventions, thus making their advertising campaigns very successful and effective.
Our video advert took inspiration from a new McDonald's advert, as they followed a similar production path as we wanted to. Taking inspiration from McDonald's was a slight risk, as they used this style of advertising for a food based product, whereas we wanted to use it for a drink. Therefore, we had to make sure we adapted our advert to fit the purpose for our specific product. McDonald's advert follows the usual codes and conventions, so this makes it a very successful advert for our purposes. McDonald's sold a large amount of the product that was being advertised, after the release. This information tells us that the advert was clearly successful in its purpose, strengthening our decision to use this advert as inspiration.
The client brief played out explicitly stated what type of advertising platforms they wanted. The brief called for us to create a billboard, magazine advert and video advert. This set out for us exactly what it is that we were going to have to create. These adverts require specific technical and aesthetic properties, in order for them to be as successful and fit for purpose as possible. For our final adverts to be appropriate for Carter Drinks, we had to ensure our adverts fit theses technical and aesthetic properties.
The brief tells us to aim at a 'retro audience', which interlinks with the call for a billboard and magazine advert. This is because these forms of adverts will be seen more by an older audience, rather than by a younger audience, who will be more exposed to a digital advert. The technical and aesthetic properties of these advertising platforms are important to be matched and met, as these are what will attract the attention of specific audiences. Our billboard and magazine adverts meets these requirements, through keeping a same theme throughout both, shown through using the same slogan, colours and background. This creates synergy, meaning people are giving something to take away with them.
The video, despite being majority viewed by a younger audience, contains content and footage that would appeal to an older audience. The change of music and clothes, linking to different generations, highlights the retro appeal, as well as appealing to a younger audience. These costume changes link to the briefs as there is an explicit call for us to find a way we can relate our advert to both a retro market, and a younger audience. By taking our actor through the years, from 1980 to the modern day, resulting in there being something that everyone can feel connected with.
The technical and aesthetic properties of our adverts both met and didn't meet our pre-production plan. We had to cut multiple scenes from our advert, that were original included in our plan. This is because having them in meant that our final advert was too long, and not at an appropriate length for an advert. But we did keep the same style and plan throughout the production of our advert, as we followed our inspiration, which showed our plan to be a very successful one. The shot sizes were cut, to ensure they fit on screen the best. In our original plan, our shots were of a much bigger size, as we believed we had a lot more room for movements. Unfortunately, the space we had to film meant we had to change our plans, to fit for the location we were filming in. This meant that the shots didn't carry the same authenticity we wanted them too, resulting in each scene not quite linking up as we wanted too.
Placing the logo of the drink and the company is an essential aesthetic property for all advertising platforms. This is done so people know the name of both the product and the company that created the product, allowing the audience to take this information, and do they're own independent research into the company and product. Using the logo of the company and product is a common code and convention of advertising. We added this during the production process, as in our original plans, we overlooked this step, getting distracted with the apparel of the advert and missing out an essential part of the advertising appeal.
Before the creation of adverts began, we drew up ideas and sketches of possible advertising layouts that we could use. We took inspiration from other, very successful advertising campaigns, such as Coca Cola, Red Bull and McDonald's, and started to think about the best possible way to gain awareness and exposure, for our product. All throughout this pre-production stage, we were taking into account whether or not our ideas followed the typical codes and conventions of billboards, magazine advert and TV adverts. This slowed down the production stage, as we had to make sure our adverts follow the specific codes and conventions.
We took these specific codes and conventions and ensured that our final adverts followed them, to ensure that the adverts were best suited to their purpose. This was an essential part of the production stage, as ensuring the adverts followed the specific conventions and codes means our advert will attract our chosen audience. We discussed these codes and conventions and ensured to follow them, completing this by researching into codes and conventions and constantly adapting our adverts to follow these. This meant the production process took longer than expected, due to the fact that we had to keep adapting the advert to ensure it was fit for purpose.
We took inspiration from Coca Cola for our billboard. The reason we took inspiration from this brand as they showed it to be a very successful form of advertising. Not only this, but their simplistic and sleek approach best fits our target audience, as it only shows the necessary information about the product, not distracting the audience from any of the important information. Coca Cola is the worlds leading drink company, so taking inspiration from them for our advert makes sense as they are clearly proven to know how to advertise their product to specific audiences the best. Coca Cola adverts stick to the specific codes and conventions that billboard adverts require, so choosing them for inspiration was the best move for our product.
Similarly, with the magazine advert, taking inspiration from leading drink product Red Bull enabled us to know the best way to advertise to our chosen audience. Red Bull and us both target similar demographics, so using their magazine adverts as our inspiration enabled us to see what the best way to advertise to this chosen demographic is. Red Bull is a very successful company, so just like Coca Cola, they are shown to be able to advertise they're product successfully. Red Bull upholds the codes and conventions, thus making their advertising campaigns very successful and effective.
Our video advert took inspiration from a new McDonald's advert, as they followed a similar production path as we wanted to. Taking inspiration from McDonald's was a slight risk, as they used this style of advertising for a food based product, whereas we wanted to use it for a drink. Therefore, we had to make sure we adapted our advert to fit the purpose for our specific product. McDonald's advert follows the usual codes and conventions, so this makes it a very successful advert for our purposes. McDonald's sold a large amount of the product that was being advertised, after the release. This information tells us that the advert was clearly successful in its purpose, strengthening our decision to use this advert as inspiration.
The client brief played out explicitly stated what type of advertising platforms they wanted. The brief called for us to create a billboard, magazine advert and video advert. This set out for us exactly what it is that we were going to have to create. These adverts require specific technical and aesthetic properties, in order for them to be as successful and fit for purpose as possible. For our final adverts to be appropriate for Carter Drinks, we had to ensure our adverts fit theses technical and aesthetic properties.
The brief tells us to aim at a 'retro audience', which interlinks with the call for a billboard and magazine advert. This is because these forms of adverts will be seen more by an older audience, rather than by a younger audience, who will be more exposed to a digital advert. The technical and aesthetic properties of these advertising platforms are important to be matched and met, as these are what will attract the attention of specific audiences. Our billboard and magazine adverts meets these requirements, through keeping a same theme throughout both, shown through using the same slogan, colours and background. This creates synergy, meaning people are giving something to take away with them.
The video, despite being majority viewed by a younger audience, contains content and footage that would appeal to an older audience. The change of music and clothes, linking to different generations, highlights the retro appeal, as well as appealing to a younger audience. These costume changes link to the briefs as there is an explicit call for us to find a way we can relate our advert to both a retro market, and a younger audience. By taking our actor through the years, from 1980 to the modern day, resulting in there being something that everyone can feel connected with.
The technical and aesthetic properties of our adverts both met and didn't meet our pre-production plan. We had to cut multiple scenes from our advert, that were original included in our plan. This is because having them in meant that our final advert was too long, and not at an appropriate length for an advert. But we did keep the same style and plan throughout the production of our advert, as we followed our inspiration, which showed our plan to be a very successful one. The shot sizes were cut, to ensure they fit on screen the best. In our original plan, our shots were of a much bigger size, as we believed we had a lot more room for movements. Unfortunately, the space we had to film meant we had to change our plans, to fit for the location we were filming in. This meant that the shots didn't carry the same authenticity we wanted them too, resulting in each scene not quite linking up as we wanted too.
Placing the logo of the drink and the company is an essential aesthetic property for all advertising platforms. This is done so people know the name of both the product and the company that created the product, allowing the audience to take this information, and do they're own independent research into the company and product. Using the logo of the company and product is a common code and convention of advertising. We added this during the production process, as in our original plans, we overlooked this step, getting distracted with the apparel of the advert and missing out an essential part of the advertising appeal.
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