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Evaluate the Adverts (U20: M3, D2)

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Learning Outcome 3 (U20): Be able to produce the planned media components. Before the creation of adverts began, we drew up ideas and sketches of possible advertising layouts that we could use. We took inspiration from other, very successful advertising campaigns, such as Coca Cola, Red Bull and McDonald's, and started to think about the best possible way to gain awareness and exposure, for our product. All throughout this pre-production stage, we were taking into account whether or not our ideas followed the typical codes and conventions of billboards, magazine advert and TV adverts. This slowed down the production stage, as we had to make sure our adverts follow the specific codes and conventions. We took these specific codes and conventions and ensured that our final adverts followed them, to ensure that the adverts were best suited to their purpose. This was an essential part of the production stage, as ensuring the adverts followed the specific conventions and codes means...
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Create the adverts (U20: P4, M3)

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Learning Outcome 3 (U20): Be able to produce the planned media components. Phizzwizzard approached us with a brief to create 3 types of advertisement: a billboard, magazine and a video advert. This is the best way to advertise the product as they all offer an opportunity to target different consumers, who may be interested in our product. The theme throughout the adverts was the drinks 'phizzylicious' appeal. This was then tuned into our slogan, as we believed it was catchy and would stick in the audiences minds.  BillBoard: Magazine: Video: Audience Feedback: Before sending our finished pieces back to Carter Soft Drinks, we wanted to gain some audience feedback, seeing if people could tell what exactly is being advertised, if the main audience was clear and if the adverts as a whole would convince them into purchasing the product. For the billboard, the main feedback was positive. Consumers ...
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Planning the adverts (U20: P2, P3, M2, D1)

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Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief. The Plan for the video: Our video idea is having someone drink Phizzwizzard, proceeding to re-live their youth, in their fully grown form. This relates to the client brief in a clever way, as it matches the call to bring the older generation back to their youth.  This is going to be done by starting off with someone who is in their 30s/40s, drinking the can of Phizzwizzard, the secondary target audience for the drink. This will be followed by sudden music and we see the main character slowly go back each year, as he relives his childhood. We see the music change and a costume for each of those years. The advert will start in the present day, descending back to the 80s and travelling through the years, re-going us in the present day. Each year gives a taste of what they wore and what was listened to in that era. We will be tracking our actor as he goes round...
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Job Roles (U24: P4, M2, D2)

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Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising. P4 (U24): Explain the behaviours and attributes required for a specific job role Producer: From the first moment of production to the final touches, the producers are integral in managing the different operations within the media project. The job comes with a large number of responsibilities and requires a level of professionalism . There are certain attributes and behaviour standards, both professionally and in reference to your character, that one must posses in order to be a successful media producer, Having the correct attributes and character will allow the candidate to carry out the duties expected of them as a producer, as well as widen their responsibilities in this role. To be successful as a media producer, you’ll have to be able to direct your team in the right direction, ensuring they stick to their deadlines and complete all prescribed work to a ...
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Personnel and Job roles (U24: P3)

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Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising. There are many job opportunities that are available in the media industry. These include: - Producer - Line manager - Art Director - Director - Sound Mixer
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Success Stories (U24: D1)

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Learning Outcome 1 (U24): Understand the products that are produced within and across media industries. D1 (U24): Discuss how successful media concepts have been positively exploited across multiple media industries Amazon Prime In Amazon's 25 years of existence, Amazon has grown to become the top commerce platform in the country. More than 197 million people around the world use their devices and visit Amazon. Amazon is an online market place, where customers can find just about anything that they desire on it. Initially, Amazon was an online bookstore, but after the founder, Jeff Bezos read a report on the future of internet selling, he wrote up a list of 20 products that could be marketed online. He branched out from books into film and music initially, before widening the number of products available; nowadays, Amazon is a global leader in online selling - the benchmark for all others. One of Amazon's early acquisitions was LoveFilm, between 2008 an...
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