Create the adverts (U20: P4, M3)
Learning Outcome 3 (U20): Be able to produce the planned media components.
Phizzwizzard approached us with a brief to create 3 types of advertisement: a billboard, magazine and a video advert. This is the best way to advertise the product as they all offer an opportunity to target different consumers, who may be interested in our product. The theme throughout the adverts was the drinks 'phizzylicious' appeal. This was then tuned into our slogan, as we believed it was catchy and would stick in the audiences minds.
BillBoard:
Magazine:
Video:
Audience Feedback:
Before sending our finished pieces back to Carter Soft Drinks, we wanted to gain some audience feedback, seeing if people could tell what exactly is being advertised, if the main audience was clear and if the adverts as a whole would convince them into purchasing the product.
For the billboard, the main feedback was positive. Consumers said the billboard would catch their attention and entice them into having a more detailed look at the product. People said the billboard is clear in its purpose, and its simplicity, combined with the boldness of the image and text makes for a very attractive piece of advertising. The inclusion of a hashtag was liked by the audience, as they stated that this would result in them following the product up on social media, which in turn would bring about brand awareness and thus expose not just the product, but the company to a wider audience. The consumers stated that the liked the bubbles in the background, as they straight away connoted them with a fizzy beverage, as well as saying it gave them a youthful nostalgia.
Just like the billboard, our magazine advert received largely positive feedback from our audience research. The consumers commented that the synergy between the billboard and magazine advert helped them to relate the two together, as well as stapling the product into their minds. Everyone said that the bold image, taking up the majority of he page, clearly shows what is being advertised. However, all said a key thing that is missing is the actual price of the drink itself. Many also said they feel the placement of the slogan results in it being overlooked, as its not very prominent, almost blending in with the can, giving the audience limited content to take away with them.
The video advert got the most mixed reviews out of all the different forms of advertisement we created. Every consumer commented that they enjoyed the advert, and would share it with their friends and family, resulting in a spread of product awareness. Many commented that they didn't understand the correlation between the actions in the film, and the product. Again people refereed to the fact that their was no mention of the price, or one of the main U.S.P, the strawberry flavoured aspect of the drink.
For each of our adverts to be successful, we had to ensure that they followed certain codes and conventions. This is important as following them will enable our adverts to be as successful as possible. We chose to use the advertising platforms we did for multiple reasons. The brief explicitly tells us to make adverts suitable for these platforms, so not doing this would mean that we failed to meet the client brief. Another reason we chose these platforms is that each target a different demographic, more importantly, each one targets a different part of our chosen audiences. Billboard placement, usually by roads, will mainly be seen by adults as they're driving past. To best ensure that the billboard catches the attention of not just our target audience, but everyone, we ensured not too fill the space with unnecessary content, but keep it clean, simplistic and bold, a common billboard convention. Similarly, the magazine advert had to be limited to only the essentials, to ensure people would actually read the advert, and not just flick over it.
A code of magazine adverts is having a main photo, that the rest of the content almost plays second fiddle too. By following this code, our advert will capture the readers attention for our product itself.
Keeping a low amount of images is a common code and convention of magazines, as it directs the audiences attention to the main image, your product.
Following the conventional layout for our adverts ensured our advert blended well, ensuring people noticed the product and our slogan, whilst not getting distracted due to an overload of information, or just simply ignoring it.
Magazine adverts will be seen by all ages of people, but mainly by people in a middle ground, around the ages of 18+. Our video abides to specific code and conventions, as this is what best makes a successful advert. Having a video advert will best appeal to a younger generation, as this is the age group that is most exposed to new technologies and streaming sites, such as YouTube, and theses are the places that our advert will be on.
The colour palette we used is another common code and convention of the different adverting platforms. This is because the colours we used were all recognisable and primary colours. This is because this makes the adverts appealing and engaging to the viewers.
We chose to use monochromatic colours, as this would further the aim of keeping the adverts clean and simplistic. This was an essential part of our adverting campaign, as we only wanted people to take away the necessary information about our project, and not get confused by an exodus of information all being in front of them at once.
Our font didn't necessarily abide to the conventions of advertising, but it did abide with conventions surrounding our specific target audience. This was essential for our advert, as the fonts of specific adverts can tell the target audience straight away, who the advert is aimed at. Making sure to choose an appropriate font could potential make pr break our campaign, so for this we decided to steer away from magazine and billboard conventions, and focus more on our target audience conventions.
Phizzwizzard approached us with a brief to create 3 types of advertisement: a billboard, magazine and a video advert. This is the best way to advertise the product as they all offer an opportunity to target different consumers, who may be interested in our product. The theme throughout the adverts was the drinks 'phizzylicious' appeal. This was then tuned into our slogan, as we believed it was catchy and would stick in the audiences minds.
BillBoard:
Magazine:
Video:
Audience Feedback:
Before sending our finished pieces back to Carter Soft Drinks, we wanted to gain some audience feedback, seeing if people could tell what exactly is being advertised, if the main audience was clear and if the adverts as a whole would convince them into purchasing the product.
For the billboard, the main feedback was positive. Consumers said the billboard would catch their attention and entice them into having a more detailed look at the product. People said the billboard is clear in its purpose, and its simplicity, combined with the boldness of the image and text makes for a very attractive piece of advertising. The inclusion of a hashtag was liked by the audience, as they stated that this would result in them following the product up on social media, which in turn would bring about brand awareness and thus expose not just the product, but the company to a wider audience. The consumers stated that the liked the bubbles in the background, as they straight away connoted them with a fizzy beverage, as well as saying it gave them a youthful nostalgia.
Just like the billboard, our magazine advert received largely positive feedback from our audience research. The consumers commented that the synergy between the billboard and magazine advert helped them to relate the two together, as well as stapling the product into their minds. Everyone said that the bold image, taking up the majority of he page, clearly shows what is being advertised. However, all said a key thing that is missing is the actual price of the drink itself. Many also said they feel the placement of the slogan results in it being overlooked, as its not very prominent, almost blending in with the can, giving the audience limited content to take away with them.
The video advert got the most mixed reviews out of all the different forms of advertisement we created. Every consumer commented that they enjoyed the advert, and would share it with their friends and family, resulting in a spread of product awareness. Many commented that they didn't understand the correlation between the actions in the film, and the product. Again people refereed to the fact that their was no mention of the price, or one of the main U.S.P, the strawberry flavoured aspect of the drink.
For each of our adverts to be successful, we had to ensure that they followed certain codes and conventions. This is important as following them will enable our adverts to be as successful as possible. We chose to use the advertising platforms we did for multiple reasons. The brief explicitly tells us to make adverts suitable for these platforms, so not doing this would mean that we failed to meet the client brief. Another reason we chose these platforms is that each target a different demographic, more importantly, each one targets a different part of our chosen audiences. Billboard placement, usually by roads, will mainly be seen by adults as they're driving past. To best ensure that the billboard catches the attention of not just our target audience, but everyone, we ensured not too fill the space with unnecessary content, but keep it clean, simplistic and bold, a common billboard convention. Similarly, the magazine advert had to be limited to only the essentials, to ensure people would actually read the advert, and not just flick over it.
A code of magazine adverts is having a main photo, that the rest of the content almost plays second fiddle too. By following this code, our advert will capture the readers attention for our product itself.
Keeping a low amount of images is a common code and convention of magazines, as it directs the audiences attention to the main image, your product.
Following the conventional layout for our adverts ensured our advert blended well, ensuring people noticed the product and our slogan, whilst not getting distracted due to an overload of information, or just simply ignoring it.
Magazine adverts will be seen by all ages of people, but mainly by people in a middle ground, around the ages of 18+. Our video abides to specific code and conventions, as this is what best makes a successful advert. Having a video advert will best appeal to a younger generation, as this is the age group that is most exposed to new technologies and streaming sites, such as YouTube, and theses are the places that our advert will be on.
The colour palette we used is another common code and convention of the different adverting platforms. This is because the colours we used were all recognisable and primary colours. This is because this makes the adverts appealing and engaging to the viewers. We chose to use monochromatic colours, as this would further the aim of keeping the adverts clean and simplistic. This was an essential part of our adverting campaign, as we only wanted people to take away the necessary information about our project, and not get confused by an exodus of information all being in front of them at once.
Our font didn't necessarily abide to the conventions of advertising, but it did abide with conventions surrounding our specific target audience. This was essential for our advert, as the fonts of specific adverts can tell the target audience straight away, who the advert is aimed at. Making sure to choose an appropriate font could potential make pr break our campaign, so for this we decided to steer away from magazine and billboard conventions, and focus more on our target audience conventions.
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